Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Kemal Birdir & Sevda Birdir
Impact of ICTs on Event Management and Marketing [EPUB ebook]
Impact of ICTs on Event Management and Marketing [EPUB ebook]
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Formato EPUB ● Pagine 357 ● ISBN 9781799849568 ● Editore Kemal Birdir & Sevda Birdir ● Casa editrice IGI Global ● Pubblicato 2020 ● Scaricabile 3 volte ● Moneta EUR ● ID 8078433 ● Protezione dalla copia Adobe DRM
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