Kenneth E. Clow & Robert E Stevens 
Concise Encyclopedia of Professional Services Marketing [PDF ebook] 

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Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals–including accountants, architects, attorneys, consultants, dentists, engineers, and physicians–this guidebook is an indispensable reference for anyone looking to learn the concepts and applications neede...

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Lingua Inglese ● Formato PDF ● Pagine 180 ● ISBN 9780203884713 ● Casa editrice Taylor and Francis ● Pubblicato 2008 ● Scaricabile 6 volte ● Moneta EUR ● ID 2298998 ● Protezione dalla copia Adobe DRM
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