You are about to embark on one of the biggest adventures of your life. It’s a daunting prospect, isn’t it? An empty desk, no customers, no confirmed money coming in, and no one to gossip with. Welcome to running your own business. Every issue is now yours to wrestle with, and yours alone. But then so is all the satisfaction when things go well, whether that is mental or financial. This book expertly guides you through the principles of running and growing a successful business – including what to do when it’s not going exactly as you wish. Crammed with practical advice – from assessing pros and cons to motivating yourself and adopting effective practices – it will help you find clear, practical solutions and prove invaluable as you tackle this great adventure.
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