Krishnamurthy Sriramesh & Su Lin Yeo 
Crisis Communication Cases from Asia [PDF ebook] 
A Cultural Approach

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This book analyzes crisis communication in Asia, focusing on how culture (broadly defined) plays a central role in the way a crisis develops and is resolved.Using the case study method, this book offers the reader glimpses of the variety of cultures in the continent, displaying the complexity of the cross-cultural process of conducting crisis communication in this diverse environment. Each of these cases addresses the onset, evolution, and resolution of the crisis. The contributors are seasoned practitioners who have done crisis communication work in this continent and have used the same framework of five environmental variables that define culture in this book: political culture, economic systems, societal culture, media systems, and activist environments.This edited volume is ideal for scholars and advanced students in public relations and strategic communication generally and crisis communication specifically.

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Lingua Inglese ● Formato PDF ● Pagine 226 ● ISBN 9781040151365 ● Editore Krishnamurthy Sriramesh & Su Lin Yeo ● Casa editrice Taylor & Francis ● Pubblicato 2024 ● Scaricabile 3 volte ● Moneta EUR ● ID 9837009 ● Protezione dalla copia Adobe DRM
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