Lehmann 
EBOOK: Analysis For Marketing Planning [PDF ebook] 

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

A practical, modern book for managers and leaders who need to know how to get the best from their teams in a 21st century business world. The world of work and the needs of people in the workplace ha …

First Published in 1966.This volume adds to maritime history with information on trade in the Eastern Seas from 1793 to 1813. It is a description of conditions not a narrative of events. …

Capitalism is historically pervasive. Despite attempts through the centuries to suppress or control the private ownership of commercial assets, production and trade for profit has survived and, ultim …

The relationships between investors, directors and companies have never been so vital, or so confusing. Gone are the days when being a non-executive director (NED) meant an agreeable lunch and when C …

Since the beginning of China’s economic reform in 1978, private manufacturing firms have played an indispensable role in, and have made a remarkable contribution to, the country’s economic developmen …

This is the Participant Guide that summarizes key concepts from the video, provides reflection exercises for internalizing information as well as worksheets and checksheets to guide participants duri …

20 Keys has helped many manufacturing companies integrate the top manufacturing improvement methods into a coordinated system for drastic and continual improvement in involvement, quality, and produc …

This title was first published in 2003. Information and communication technologies (ICTs) are increasingly being recognized as vital to the economic growth and global inclusion and participation of d …

Is it time for traditional hotels to check out? As one of the world”s most established industries, the hotel sector has remained relatively unchanged and unchallenged for decades. Yet traditional ho …