Leighton Evans 
Media Studies [EPUB ebook] 
Industries, Texts and Audiences

Contemplating studying media? This handy text will tell you everything you need to know! Beginning with the definition and history of media studies, this book delves into exciting subjects like the political economy of mass media, digitalization, AI, filter bubbles, misinformation and much more. Reading this text, you will encounter:



– Real case studies, from a day in the life of a journalist, to global media conglomerates

– An exploration of key themes like race and gender in the ′critical issues′ section

– Accessible content, with ′key material′ boxes, a glossary and further reading

– A lively style that won′t leave you bored



A must-have for undergraduate media students, this book enables a broad, confident understanding of key issues and kick starts success in your studies

Tabella dei contenuti

Chapter 1: Introduction: What Are Media Studies?

Chapter 2: Political Economy of the Mass Media

Chapter 3 – Political Economy of Digital Media: Datafication and Platformisation

Chapter 4: Media Law and Media Regulation

Chapter 5: Global and Local Media

Chapter 6: Media Production

Chapter 7: Texts in the Digital Age

Chapter 8: Visual Cultures and Meaning

Chapter 9: Discourse and Discourse Analysis

Chapter 10: Genre and Narrative

Chapter 11: Mass Media Audiences and Digital Media Users

Chapter 12: The Audience Commodity – Creating Publics and Selling Them

Chapter 13: Filter Bubbles and Misinformation

Chapter 14: AI and Automation

Chapter 15: Climate Change and the Media

Chapter 16: Intersectionality and Digital Media

Chapter 17: Decolonialising Media Studies

Circa l’autore

Leighton Evans is an Associate Professor of Media Theory at Swansea University. Leighton teaches across the undergraduate programmes in the department of Media and Communication, and his research focuses on the phenomenology of immersive media and the mediation of everyday life by digital media. Leighton is the author of Locative Social Media (2015), The Re-emergence of Virtual Reality (2018) and the co-author of Location-based Social Media: Space, Time and Identity (2017) and Intergenerational Locative Play: Augmenting Family (2021).In 2023, Leighton was the recipient of the Dillwyn Medal in Social Sciences, Business and Education from the Learned Society of Wales in recognition of his research. In the same year, Leighton was the recipient of a Swansea University Academy of Teaching and Learning (SALT) Excellence in Teaching Award, nominated by his students.