2 Ebook di Linda F. Alwitt
Linda F. Alwitt & Andrew A. Mitchell: Psychological Processes and Advertising Effects
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social co …
PDF
Inglese
DRM
€40.95
Linda F. Alwitt & Andrew A. Mitchell: Psychological Processes and Advertising Effects
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social co …
EPUB
Inglese
DRM
€41.07
