Autore: Lugano, Switzerland, Honorary Professor at Aston University, UK) de Chernatony Leslie (Universita della Svizzera italiana

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Copertina di Leslie (Universita della Svizzera italiana, Lugano, Switzerland, Honorary Professor at Aston University, UK) de Chernatony: From Brand Vision to Brand Evaluation
Leslie (Universita della Svizzera italiana, Lugano, Switzerland, Honorary Professor at Aston University, UK) de Chernatony: From Brand Vision to Brand Evaluation
Seeing the world”s biggest brands gain ground over the world”s markets, you can”t deny that the 25, 000 students in the UK studying marketing will never understand their subject without knowing ho …
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