Lynn R Kahle & Ch?ung-hyo?n Kim 
Creating Images and the Psychology of Marketing Communication [PDF ebook] 

This is Volume II in a series of eleven on India: History, Economy and Society. Originally published in 1926, the object of the book is to describe and examine the working of the Indian Financial Sys …

Analyses the economic theory of urban land use in both its positive and normative aspects. …

The study of corporate governance is a relatively modern development, with significant attention devoted to the subject only during the last fifty years. The topics covered in this volume include the …

When promoting private label products, what instantly comes to mind is that they usually provide basic information that”s not particularly interesting or beneficial to your prospects. However, there …

Cellular Manufacturing: One-Piece Flow for Workteams introduces production teams to basic cellular manufacturing and teamwork concepts and orients them for participating in the design of a new produc …

Drilled shafts in rock are widely used as foundations of heavy structures such as highway bridges and tall buildings. Although much has been learned about the analysis and design of drilled shafts in …

Originally published in 2004. The collapse of the USSR and the emergence of 15 new states from its ashes presents another challenge to the global economy: how to reintegrate the post-Soviet space int …

Originally published in 1983, Interpretations of Calamity provides a provocative critique of the ‘dominant view’ of research into natural hazards. Throughout the world, there are now many people prof …

This practical book covers all of the fundamentals for obtaining air quality permits for new sources of air pollutant emissions and Title V operating permits for operating sources. Written for facili …

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has tradit …