What is ‘the marketing mix’? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, ...
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Lingua Inglese ● Formato EPUB ● Pagine 336 ● ISBN 9780749466770 ● Casa editrice Kogan Page ● Pubblicato 2013 ● Scaricabile 6 volte ● Moneta EUR ● ID 2667736 ● Protezione dalla copia Adobe DRM
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