Autore: Manoj K. Malhotra

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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketin …

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation p …

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing resear …

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For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European co …

For undergraduate and graduate course in operations management. A practical, easy-to-read text with a managerial approach tooperations management Operations Management: Processes and Supply Chains pr …

Operations Management provides a framework for addressing operational process and supply chain issues, in an easy-to-understand format. Using a systemized approach, the text focuses on real-life prac …