Essay from the year 2009 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.
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Lingua Inglese ● Formato EPUB ● ISBN 9783640526260 ● Dimensione 0.1 MB ● Casa editrice GRIN Verlag ● Città München ● Paese DE ● Pubblicato 2010 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 3878247 ● Protezione dalla copia senza