I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.
14 Ebook di Mark Tadajewski
Barbara Stern & Pauline Maclaran: The SAGE Handbook of Marketing Theory
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give …
PDF
Inglese
DRM
€47.99
Elizabeth Parsons & Martin Parker: Key Concepts in Critical Management Studies
Ideal as an introduction and as a quick reference,
Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range …
EPUB
Inglese
DRM
€49.99
Nick Ellis & James Fitchett: Marketing
Written by a team of renowned experts in the field,
Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.
Ideally suited to advanced …
EPUB
Inglese
DRM
€69.99
D.G. Brian Jones & Mark Tadajewski: Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing …
PDF
Inglese
DRM
€55.88
D.G. Brian Jones & Mark Tadajewski: Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing …
EPUB
Inglese
DRM
€55.16
Janice Denegri-Knott & Matthew Higgins: The Routledge Companion to Critical Marketing
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising sta …
EPUB
DRM
€69.02
Janice Denegri-Knott & Matthew Higgins: The Routledge Companion to Critical Marketing
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising sta …
PDF
DRM
€69.46
D.G. Brian Jones & Mark Tadajewski: Foundations of Marketing Thought
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book …
EPUB
Inglese
DRM
€53.30
D.G. Brian Jones & Mark Tadajewski: Foundations of Marketing Thought
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book …
PDF
Inglese
DRM
€53.30
Douglas Brownlie & Paul Hewer: Expanding Disciplinary Space: On the Potential of Critical Marketing
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical …
EPUB
DRM
€63.35
Douglas Brownlie & Paul Hewer: Expanding Disciplinary Space: On the Potential of Critical Marketing
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical …
PDF
DRM
€63.01
Nick Ellis & James Fitchett: Marketing
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students …
PDF
Inglese
DRM
€63.42
Pauline Maclaran & Martin Parker: Key Concepts in Critical Management Studies
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of …
PDF
Inglese
DRM
€42.46
Autobiographical reflections of scholarly pioneers
This ebook contains autobiographical reflections of scholarly …
PDF
DRM
€145.67
