A unique approach to today’s hottest new job in social
media
Today’s social community managers use social media platforms and
act as brand evangelists and community advocates. From creating
viral content to crisis communication to leveraging community
content, social managers manage online social communities and deal
with what comes. Luckily, The Complete Social Media Community
Manager’s Guide: Essential Tools and Tactics for Business
Success is the perfect resource for how to do this increasingly
high-profile and crucial job. The book features proven tactics and
techniques for effective management and includes more than 40
field-tested tools and templates.
If you’re a social community manager, learn how to grow a
community and achieve the results you need. Topics include a
detailed guide to today’s social media platforms, how to organize
and successfully share content, using metrics and reporting, and
more.
* Helps social media community managers develop, cultivate, and
convert their social media communities
* Does a deep dive into today’s crucial social media
platforms
* Provides a complete toolkit of over 40 field-tested tools and
templates on everything from how to craft a plan to developing an
editorial calendar, tracking results, and more
* Explains how you can organize and successfully share content
among your target community and how to leverage that content to
further amplify your message
The Complete Social Media Community Manager’s Guide:
Essential Tools and Tactics for Business Success is a must-have
resource for one of the hottest new careers in today’s social
world.
Tabella dei contenuti
Introduction xxi
Chapter 1 The Social Media Community Manager’s Role 1
Chapter 2 Timeless Tenets of Non-Gratuitous Social Behavior 35
Chapter 3 Hit the Ground Running! 77
Chapter 4 Content, Reputation, and Hardcore Listening Hacks 141
Chapter 5 Finding Themed Conversations: The Superior CM’s Edge 175
Chapter 6 Dominate with Paid Organic Amplifi cation 207
Chapter 7 Community Crisis Management 231
Chapter 8 Measuring Success! State-of-the-Art Social Metrics 255
Appendix A Social Media Community Manager Job Description 281
Appendix B The Big List of Community Management Tools and Analytics 289
Appendix C 72 Must-Follow Online Marketing Geniuses 297
Index 301
Circa l’autore
Marty Weintraub is CEO of aim Clear®, an Inc.
500-honored search and social marketing agency whose community
management training credits include Intel, Siemens, Tektronix,
United Health Group, and others. Marty is also the author of
Killer Facebook Ads and regularly speaks at SES, SMX,
Pubcon, and other conferences. Lauren Litwinka is an Online
Marketing Account Manager and Publications Manager at aim Clear,
with expertise in community management, online journalism, holistic
social befriending, and content syndication. She writes a monthly
column for Search Engine Land, and both authors contribute
to the aim Clear blog, which was named one of Technorati’s Top 10
Small Business Blogs and one of PRWeb’s 25 Essential PR Bloggers
You Should Be Reading.
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