For undergraduate principles of marketing courses. Everything students need to know to develop their ‘management sense’ and be successful Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organisations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today’s employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn’t – with the ultimate goal to help students be successful in their careers. The full text downloaded to your computer With e Books you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends e Books are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the i Pad and Android apps. Upon purchase, you’ll gain instant access to this e Book. Time limit The e Books products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
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