Influencer-Marketing

Michael Terhaag & Christian Schwarz

Michael Terhaag & Christian Schwarz
Influencer-Marketing [PDF ebook]
Rechtshandbuch

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Copertina di Michael Terhaag & Christian Schwarz: Influencer-Marketing (PDF)

Der Mensch als Marke: Influencerinnen und Influencer in sozialen Netzwerken sind eines der größten Phänomene der digitalen Welt. Welche Rechtsregeln gelten, was ist noch erlaubt?
Das neue Rechtshandbuch vermittelt in verständlicher Weise das nötige Rüstzeug zu allen relevanten Fragen aus den Bereichen Allgemeines Persönlichkeitsrecht, Medien-, Wettbewerbs- und Werberecht, Jugend- und Datenschutz, Urheber- und Markenrecht, Steuerrecht/Künstlersozialkasse sowie Vertragsarten und Vertragsgestaltung.
Auf einen Blick wird klar, welche Verpflichtungen bestehen, ob Abwehr- und Zahlungsansprüche zu befürchten sind, wer die oder der richtige Anspruchsberechtigte bzw. -gegnerin oder -gegner ist.
Besonders praxisnah
– Praktische Formulierungshilfen für Vertragsgestaltungen, z.B. Influencer-Werbe-Vertrag, Model-, Objekt-Release-, Bildlizenzvertrag
– Konkrete Hilfen für die Durchsetzung der Ansprüche
– Topaktuell: Berücksichtigt die jüngsten Reformen im Urheber- und Wettbewerbsrecht sowie das Gesetzespaket gegen Hass und Hetze
Ein Muss für die anwaltliche Beratung, für beauftragende Unternehmen und Influencende Personen.

€68.00

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Lingua Tedesco ● Formato PDF ● ISBN 9783748913047 ● Dimensione 3.9 MB ● Casa editrice Nomos Verlag ● Città Baden-Baden ● Paese DE ● Pubblicato 2021 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 8164535 ● Protezione dalla copia Adobe DRM

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