A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
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Lingua Inglese ● Formato PDF ● Pagine 296 ● ISBN 9781482203981 ● Casa editrice CRC Press ● Pubblicato 2014 ● Scaricabile 3 volte ● Moneta EUR ● ID 8521270 ● Protezione dalla copia Adobe DRM
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