CMI Management Book of the Year Award 2016
With a Foreword by Paul Polman, CEO, Unilever.
Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today’s cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success – while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.
This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.
Based on the authors’ six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.
Circa l’autore
Jaideep Prabhu is Professor of Marketing and Director of the Centre for India & Global Business at Cambridge Judge Business School. His research and consulting expertise straddles marketing, innovation, strategy and international business. He teaches business and enterprise at the University of Cambridge’s Judge Business School, andis the director of the Centre for India & Global Business (CIGB). He is the co-author of Frugal Innovation, whichwon the 2016 CMI Management Book of the Year award In 2016, Jaideep Prabhu was named as a management thinker ‘most likely to shape the future of how organisations are managed and led’ by Thinkers50.
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