This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.
Oliver Gassmann & Fiona Schweitzer
Management of the Fuzzy Front End of Innovation [PDF ebook]
Management of the Fuzzy Front End of Innovation [PDF ebook]
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Lingua Inglese ● Formato PDF ● Pagine 339 ● ISBN 9783319010564 ● Dimensione 5.3 MB ● Editore Oliver Gassmann & Fiona Schweitzer ● Casa editrice Springer International Publishing ● Città Cham ● Paese CH ● Pubblicato 2013 ● Scaricabile 24 mesi ● Moneta EUR ● ID 2831521 ● Protezione dalla copia DRM sociale