Dr. Philippe Malaval graduated from Toulouse Business School has a Ph D in Management from Toulouse University. A Professor of Marketing at TBS (France), he worked for 12 years in the industrial sector and is today a consultant to numerous companies. He is a member of the French Association of Marketing (AFM) and is the author of several academic articles and reference books published in several languages including “Business to Business Marketing”, “Pentacom”, “Bto B Brands”, among others. In charge of the marketing program of the Aerospace MBA (TBS), he teaches at other institutions such as the Engineering School of Aeronautics & Space, and in diverse American and English MBA programs. More information available at www.philippemalaval.com
Christophe Bénaroya graduated from Toulouse Business School and as a Professor of Marketing, he is leading the “B2B Management” option in Barcelona (Spain) and is in charge of the “M2C” English Track. Grounded into his consultant experience in the aerospace sector, his research activities gave birth to the publishing of articles in academic journals, and to several books (jointly with Philippe Malaval), in France, in the USA and in China. He is mostly lecturing in “pro” and “executive” programs, both in French or in English, ongoing vocational training, MBAs. More information available at www.christophe-benaroya.fr
Thanks to his international background in the aviation industry (airline, aerospace, ground handling and travel distribution), Jonathan Aflalo recently led the development of a Strategic Intelligence department within the world’s major ground handler, Swissport. Jonathan Aflalo holds a private pilot license and is a speaker at international conferences. More information available at www.jonathanaflalo.com
5 Ebook di Philippe Malaval
Philippe Malaval & Christophe Bénaroya: Aerospace Marketing Management
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published i …
PDF
Inglese
€80.24
Christophe Benaroya & Philippe Malaval: Aerospace Marketing Management
Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service …
PDF
Inglese
DRM
€231.01
Philippe Malaval: Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are sp …
PDF
Inglese
DRM
€57.78
Philip Kotler & Philippe Malaval: Marketing H2H, 1CU 12 Mois
Marketing H2H s’attaque au marketing traditionnel dont les concepts, dans un contexte de transition economique, sociale, technologique et environnementale, ne permettent plus de repondre aux enjeux l …
PDF
DRM
€101.40
Philip Kotler & Philippe Malaval: Marketing H2H, 1CU 36 Mois
Marketing H2H s’attaque au marketing traditionnel dont les concepts, dans un contexte de transition economique, sociale, technologique et environnementale, ne permettent plus de repondre aux enjeux l …
PDF
DRM
€128.09