Autore: Prof. John Heeley

Dr John Heeley is currently Chief Executive Officer of European Cities Marketing – a network of tourist offices and convention bureaux drawn from Europe”s leading cities who meet on a regular basis to benchmark and exchange best practice. Following his doctoral studies at the University of East Anglia, John lectured in tourism at Strathclyde Business School (1978-1990) before leaving academia to set up city marketing organisations for Sheffield, Coventry, Birmingham and Nottingham. In 2009 he established Best Destination Marketing as a vehicle within which to pursue consultancy, teaching and writing activities.