Get insider details on how to operate a successful bar
Running a Bar For Dummies, 2nd Edition shows
established and future bar owners how to establish and maintain a
successful business. Using clear, concise language, this For
Dummies guide contains all the information you need to start
your bar off on the right foot. From grand opening to last call,
you’ll discover the insider tricks that keep the business end
running smoothly and the customers happily engaged. With updated
information on marketing and social media, the book walks you step
by step through the entire process, revealing the nitty-gritty
details most new bar owners only discover after starting.
The bar business continues to grow; however, securing running
capital and having knowledge about the business are cited as the
two biggest reasons new bars fail. Running a Bar For Dummies,
2nd Edition shines a light on these issues to help
bar owners prepare properly. The book helps you find your way
through the maze of licensing and permits, developing a business
plan, and preparing for your grand opening, plus offers clear,
no-nonsense guidance on dealing with tough customers. Every step of
the way, Running a Bar For Dummies, 2nd Edition
is a reference you can count on.
* Understand the bar business and important legal issues
* Stock the necessities, including equipment and inventory
* Promote your business using marketing and social media
* Manage expenses and control cash flow
When run correctly, a bar can be an extremely profitable
business, but the key to success is knowing exactly what you’re
getting into. By recognizing common problems and teach you how to
adapt quickly to changing conditions, Running a Bar For Dummies,
2nd Edition provides the information you need to
develop those skills, and get your bar started.
Tabella dei contenuti
Introduction 1
Part I: Cheers! Getting Started in the Bar Industry 5
Chapter 1: Bar Business Basics 7
Chapter 2: Understanding What It Takes to Own and Operate a Bar 15
Chapter 3: Minding the Money and the Law 29
Chapter 4: Deciding What Type of Bar to Have 49
Part II: Gearing Up to Open the Doors 59
Chapter 5: Putting Your Business Plan Together 61
Chapter 6: Selecting Your Bar’s Site, Décor, and Name 77
Chapter 7: Stocking Up on Smallwares and Equipment 103
Chapter 8: Setting Up Your Bar’s Inventory 123
Chapter 9: Planning and Creating Your Menus 143
Part III: Employees, Customers, and Products: Managing the ‘Right Stuff’ 163
Chapter 10: Hiring, Training, and Keeping Your Employees 165
Chapter 11: Rule #1: Practicing Good Customer Service 189
Chapter 12: Boning Up on Bar Beverages 205
Chapter 13: Getting Ready for Your Grand Opening, Step by Step 223
Part IV: Managing Your Inventory, Revenue, and Future 237
Chapter 14: Controlling Expenses and Operating Efficiently 239
Chapter 15: Keeping Your Bar’s Bottom Line from Hitting Bottom 261
Chapter 16: Building and Keeping Your Bar Crowd 275
Part V: The Part of Tens 301
Chapter 17: Ten Ways to Run a Safe Bar 303
Chapter 18: Ten Myths about Running a Bar 307
Chapter 19: Ten Bar Owner Sins Not to Commit, Ever 311
Appendix: Useful Websites for Every Bar Owner 315
Index 323
Circa l’autore
Ray Foley, a former Marine with more than 30 years of
bartending and restaurant experience, is the founder and publisher
of BARTENDER magazine. Heather Dismore is a veteran
of both the restaurant and publishing industries. Her published
works include Running a Restaurant For Dummies.
Altri ebook dello stesso autore / Editore
972 Ebook in questa categoria
