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Rainer Alt & Olaf Reinhold 
Social Customer Relationship Management [PDF ebook] 
Grundlagen, Anwendungen und Technologien

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Copertina di Rainer Alt & Olaf Reinhold: Social Customer Relationship Management (PDF)

Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven für Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fallbeispiele. Für das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschließung und der Datenqualität. Es richtet sich sowohl an Praktiker als auch an Lehrende und Studierende.

 

€29.99
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Tabella dei contenuti

Einleitung.- Social CRM-Anwendungsbeispiele.- Social CRM-Anwendungssysteme.- Social CRM-Gestaltungsbereiche.- Zusammenfassung und Ausblick.

Circa l’autore


Prof. Dr. Rainer Alt ist Professor für Wirtschaftsinformatik am Institut für Wirtschaftsinformatik der Universität Leipzig sowie Vorstand des Social CRM Research Center (SCRC) e.V.

Dipl. Wirt.-Inf. Olaf Reinhold ist Wissenschaftlicher Mitarbeiter am Institut für Wirtschaftsinformatik der Universität Leipzig und Vorstand des Social CRM Research Center (SCRC) e.V.

Acquista questo ebook e ricevine 1 in più GRATIS!
Lingua Tedesco ● Formato PDF ● Pagine 118 ● ISBN 9783662527900 ● Dimensione 5.0 MB ● Casa editrice Springer Berlin Heidelberg ● Città Heidelberg ● Paese DE ● Pubblicato 2016 ● Scaricabile 24 mesi ● Moneta EUR ● ID 5032372 ● Protezione dalla copia DRM sociale

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