Richard D. Waters 
Public Relations in the Nonprofit Sector [EPUB ebook] 
Theory and Practice

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Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

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Formato EPUB ● Pagine 366 ● ISBN 9781317636908 ● Editore Richard D. Waters ● Casa editrice Taylor and Francis ● Pubblicato 2014 ● Scaricabile 3 volte ● Moneta EUR ● ID 3535989 ● Protezione dalla copia Adobe DRM
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