Robert Cluley 
Essentials of Advertising [EPUB ebook] 

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As a subject, advertising affects us all – it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising is designed to hel...

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Lingua Inglese ● Formato EPUB ● Pagine 240 ● ISBN 9780749478407 ● Casa editrice Kogan Page ● Pubblicato 2017 ● Scaricabile 3 volte ● Moneta EUR ● ID 5049795 ● Protezione dalla copia Adobe DRM
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