Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.
26 Ebook di Russell W. Belk
Russell W. Belk & Eileen Fischer: Qualitative Consumer and Marketing Research
How is qualitative marketing and consumer research conducted today?
– What is rigorous research in this field?
– What are the new, cutting edge techniques?
Written for students, …
EPUB
Inglese
DRM
€59.99
Elizabeth K. Briody & Maryann McCabe: Cultural Change from a Business Anthropology Perspective
This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, Mc Cabe and Briody selected contributors …
EPUB
Inglese
DRM
€177.69
Russell W. Belk: Research in Consumer Behavior
This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, …
PDF
Inglese
DRM
€121.93
Russell W. Belk: Collecting in a Consumer Society
This groundbreaking book examines the relationship between the development of the consumer society and the rise of collecting by individuals and institutions. Rusell Belk considers how and why people …
EPUB
DRM
€48.12
Russell W. Belk: Collecting in a Consumer Society
This groundbreaking book examines the relationship between the development of the consumer society and the rise of collecting by individuals and institutions. Rusell Belk considers how and why people …
PDF
DRM
€47.89
Russell W. Belk & Ayalla A. Ruvio: The Routledge Companion to Identity and Consumption
‘Tell me what you eat, I”ll tell you who you are, ‘ said Anthelme Brillat-Savarin. Today, ‘You are what you consume’ is more apt. Barbara Krueger’s ironic twist of Descartes – ‘I shop therefore I am …
EPUB
DRM
€55.90
Russell W. Belk & Ayalla A. Ruvio: The Routledge Companion to Identity and Consumption
‘Tell me what you eat, I”ll tell you who you are, ‘ said Anthelme Brillat-Savarin. Today, ‘You are what you consume’ is more apt. Barbara Krueger’s ironic twist of Descartes – ‘I shop therefore I am …
PDF
DRM
€55.77
Russell W. Belk & Yuko Minowa: Gifts, Romance, and Consumer Culture
How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication …
EPUB
Inglese
DRM
€50.12
Russell W. Belk & Yuko Minowa: Gifts, Romance, and Consumer Culture
How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication …
PDF
Inglese
DRM
€50.11
Russell W. Belk & Kent Grayson: Research in Consumer Behavior
"Research in Consumer Behavior" presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been …
PDF
Inglese
DRM
€118.04
Soren Askegaard & Russell W. Belk: Research in Consumer Behavior
This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research …
EPUB
Inglese
DRM
€135.78
Russell W. Belk & Lisa Penaloza: Consumer Culture Theory
The chapters in this volume have been selected from the best papers presented at the 8th Annual Consumer Culture Theory Conference held at the home of University of Arizona in Tucson, AZ in June …
EPUB
Inglese
DRM
€135.78
Russell W. Belk & Jeff B. Murray: Consumer Culture Theory
The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas, USA in June 2015. The diverse …
EPUB
Inglese
DRM
€128.09
Russell W. Belk & Nil Ozcaglar-Toulouse: Consumer Culture Theory
The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and …
EPUB
Inglese
DRM
€121.84
Russell W. Belk: Qualitative Consumer Research
In spite of, and because of, the attention recently paid to "big data" and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual …
PDF
Inglese
DRM
€114.20
Russell W. Belk: Qualitative Consumer Research
In spite of, and because of, the attention recently paid to "big data" and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual …
EPUB
Inglese
DRM
€114.09
Russell W. Belk & Samantha N. N. Cross: Consumer Culture Theory
This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and culturalhybridization. The partnership of the co-editors, with diverse backgroundsincluding …
PDF
Inglese
DRM
€100.14
Domen Bajde & Russell W. Belk: Consumer Culture Theory
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June …
PDF
Inglese
DRM
€94.18
Domen Bajde & Russell W. Belk: Consumer Culture Theory
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June …
EPUB
Inglese
DRM
€95.25
Russell W. Belk & Samantha N. N. Cross: Consumer Culture Theory
This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and culturalhybridization. The partnership of the co-editors, with diverse backgroundsincluding …
EPUB
Inglese
DRM
€100.06
Himadri Roy Chaudhuri & Russell W. Belk: Marketization
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of t …
PDF
Inglese
€96.29
Russell W. Belk & John F., Jr Sherry: Research in Consumer Behavior
Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the …
PDF
DRM
€139.60
Russell W. Belk: Research in Consumer Behavior
Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed …
PDF
DRM
€107.82
Russell W. Belk & Mathieu Alemany Oliver: Like a Child Would Do
Navigating through classical Chinese fiction, Shakespearean characters, the arts, consumer society, psychoanalysis, evolutionary theories, interactions with computers at work, toy play, or law …
EPUB
Inglese
DRM
€39.38
