Ruth C. Clark & Chopeta Lyons 
Graphics for Learning [PDF ebook] 
Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials

Are you getting the most learning value from visuals? Thoroughly
revised and updated, Graphics for Learning is the second
edition of the bestselling book that summarizes the guidelines for
the best use of graphics for instructional materials, including
multimedia, texts, working aids, and slides. The guidelines are
based on the most current empirical scientific research and are
illustrated with a wealth of examples from diverse training
materials. The authors show how to plan illustrations for various
types of content, including facts, concepts, processes, procedures,
and principles. The book also discusses technical and environmental
factors that will influence how instructional professionals can
apply the guidelines to their training projects.

Praise for the First Edition

‘For years I’ve been looking for a book that links cognitive
research on learning to graphics and instructional design. Here it
is! Ruth Clark and Chopeta Lyons not only explain how to make
graphics work–they’ve created a very interesting read, full
of useful guidelines and examples.’

–Lynn Kearny, CPT, instructional designer and graphic
communicator, Graphic Tools for Thinking and Learning

‘Finally! A book that integrates visual design into the larger
context of instructional design and development.’

–Linda Lohr, Ed.D., author, Creating Graphics for
Learning and assistant professor, University of Northern
Colorado

Tabella dei contenuti

Acknowledgments vii

Foreword to the Second Edition ix

Introduction: Getting the Most from This Resource xiii

Section One: The Foundation 1

Chapter 1 The Power of Visuals 3

Chapter 2 Three Views of Instructional Visuals 15

Chapter 3 A Visual Design Model for Planning Graphics Systematically 29

Section Two: How to use Visuals to Support Psychological Learning Processes 45

Chapter 4 Graphics and Learning 49

Chapter 5 Plan Graphics That Direct Attention 65

Chapter 6 Plan Graphics That Leverage Prior Knowledge 85

Chapter 7 Plan Graphics That Minimize Irrelevant Mental Load 97

Chapter 8 Plan Graphics to Help Learners Build Mental Models 115

Chapter 9 Plan Graphics That Support Transfer of Learning 135

Chapter 10 Plan Graphics for Motivation and Learning 153

Chapter 11 Plan Graphics to Leverage Individual Differences 169

Section Three: How to Visualize Lesson Content 181

Chapter 12 How to Visualize Procedures 185

Chapter 13 How to Visualize Concepts 203

Chapter 14 How to Visualize Facts 217

Chapter 15 How to Visualize Processes 231

Chapter 16 How to Visualize Principles 247

Section Four: How to Plan and Communicate Your Visuals 265

Chapter 17 Determine the Context 269

Chapter 18 Design Your Visual Approach 287

Chapter 19 Visualize Individual Graphics 305

Chapter 20 Communicate and Lay Out Your Graphic Plans 323

Chapter 21 Apply the Principles 345

Glossary 368

References 379

About the Authors 388

Index 389

Circa l’autore

Dr. Ruth Colvin Clark is an instructional psychologist with
a specialty in design and development of effective workforce
learning. She is the author of e-Learning and the Science of
Instruction and her book, Building Expertise, was
awarded Outstanding Instructional Communication from the
International Society of Performance Improvement.

Chopeta Lyons has created award-winning print and online
learning products during her twenty-five years of developing
training solutions. She has directed teams of designers, writers,
programmers, audio talent, graphic designers, and artists to create
custom solutions for the training needs of numerous corporations
and organizations. She is the author of several articles on
e-learning and a college textbook, Discover Writing.