This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesti...
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Lingua Inglese ● Formato EPUB ● Pagine 292 ● ISBN 9781000575514 ● Editore Ruth M. Crabtree & James J. Zhang ● Casa editrice Taylor and Francis ● Pubblicato 2022 ● Scaricabile 3 volte ● Moneta EUR ● ID 8320062 ● Protezione dalla copia Adobe DRM
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