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Autore: Sebastian Gurtner

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Sebastian Gurtner is a research professor at the Business School at the Bern University of Applied Sciences, Switzerland and leads their strategy and innovation team. Jelena Spanjol, Ph D, is professor and head of the Institute for Innovation Management (IIM) at the Munich School of Management, Ludwig-Maximilians-Universität (LMU) in Munich, Germany. She is the Co-Editor-in-Chief for the Journal of Product Innovation Management. Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah and is the Vice President of Publications for the PDMA.




3 Ebook di Sebastian Gurtner

Copertina di Sebastian Gurtner & Jelena Spanjol: Leveraging Constraints for Innovation
Sebastian Gurtner & Jelena Spanjol: Leveraging Constraints for Innovation
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of indiv …
EPUB
Inglese
DRM
€59.99
Copertina di Sebastian Gurtner & Katja Soyez: Challenges and Opportunities in Health Care Management
Sebastian Gurtner & Katja Soyez: Challenges and Opportunities in Health Care Management
This contributed volume draws a vital picture of the health care sector, which, like no other is affected by technology push and stakeholder pull. Innovative product and service solutions emerge, whi …
PDF
Inglese
€96.29
Copertina di Abbie Griffin & Sebastian Gurtner: Leveraging Constraints for Innovation
Abbie Griffin & Sebastian Gurtner: Leveraging Constraints for Innovation
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of indiv …
PDF
Inglese
DRM
€71.63