Shimon Y. Nof & Robert W. Proctor 
Cultural Factors in Systems Design [PDF ebook] 
Decision Making and Action

Cultural factors, in both the narrow sense of different national, racial, and ethnic groups, and in the broader sense of different groups of any type, play major roles in individual and group decisions. Written by an international, interdisciplinary group of experts, Cultural Factors in Systems Design: Decision Making and Action explores innovation