Not only is marketing a central aspect of enterprises, but a fundamental principle of entrepreneurship in dynamic markets. This means that nearly all members of an enterprise have to deal with marketing. Additionally marketing is inseparably linked to information supply, which has to be made available through market research. This textbook provides the essential knowledge on the forms of market research and decision preparation for marketing as well as the respective operative instruments. It is addressed at students and patricians, who are looking for a quick and pragmatic approach to the field.
€21.99
Circa l’autore
Prof. Dr. Lubritz teaches international marketing at the University of Worm and has had many years of experience in marketing and sales.
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Lingua Tedesco ● Formato PDF ● Pagine 142 ● ISBN 9783170294547 ● Dimensione 2.4 MB ● Casa editrice Kohlhammer ● Città Stuttgart ● Paese DE ● Pubblicato 2010 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 3763050 ● Protezione dalla copia DRM sociale
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