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Stefano Calicchio
数字新闻办公室 [EPUB ebook]
如何借助网络的潜力，在媒体2.0中引起兴趣，管理公共关系

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Copertina di Stefano Calicchio: 数字新闻办公室 (ePUB)

随着互联网的出现，新闻办公室和公共关系活动发生了巨大的变化。今天，新媒体的管理代表了一个基本的步骤，任何人谁想要建立自己的在线知名度，通过学习与Web 2.0的典型服务沟通。在这本手册中，您将发现迎接新媒体挑战的运营策略，并建立一个能够充分利用近年来出现的众多机会的传播计划。特别是，你会发现如何利用数字新闻办公室提供的竞争优势，如何组织网络传播，如何应用网络公共关系的新规则。您还将学习如何使用新的运营工具，如在线新闻发布、文章营销、企业博客、数字采访、在线赞助和新闻包。这将使您获得必要的信息，以扩大您的目标受众，并更好地管理您的企业传播。简单来说，不要再把时间浪费在无效的阅读或建议上，现在获得多年的阅读经验，给你实现目标所需的所有信息。

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Lingua Cinese ● Formato EPUB ● ISBN 9791220234221 ● Dimensione 1.1 MB ● Casa editrice Stefano Calicchio ● Pubblicato 2020 ● Scaricabile 24 mesi ● Moneta EUR ● ID 7705402 ● Protezione dalla copia senza

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