`the finest writer in our field today′ –
Journal of Marketing
`the great heretic′ – Retrospectives in Marketing
`the most devastating critic of the academic discipline of marketing ever likely to be encountered′ – Service Industries Journal
`a jewel in the crown of the academic marketing establishment′ – Marketing Intelligence and Planning
`remarkably entertaining′ – Public Library Journal
`dazzling erudition′ – ...
Tabella dei contenuti
Remembering Marketing
The Future is History
PART ONE: PUTTING THE `CON′ INTO CONCEPT
Reviewing Marketing
The Defective Vision of Theodore Levitt
Redeeming Ma...
Acquista questo ebook e ricevine 1 in più GRATIS!
Lingua Inglese ● Formato EPUB ● Pagine 272 ● ISBN 9781446232309 ● Dimensione 1.0 MB ● Casa editrice SAGE Publications ● Città London ● Paese GB ● Pubblicato 2001 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 4434789 ● Protezione dalla copia Adobe DRM
Richiede un lettore di ebook compatibile con DRM