Expert advice on how to stage the perfect event every time
‘A terrific resource of information for anyone in the
event-planning business.’ –James Spellos, CMP, President, Meeting
U.
Meeting & Event Planning For Dummies is a practical
step-by-step guide to the strategies and techniques event-planning
professionals use to bring people together. This comprehensive
resource covers all the angles from the little details to the big
picture to make sure your business meetings and special events come
off without a hitch!
Praise for Meeting & Event Planning For Dummies
‘Packed with valuable information in an easy-to-use format. [It]
covers all the basics for the meeting planning novice.’ –Diane
Silberstein, President, Diane Silberstein & Associates
‘A great resource book every event professional should have….
Checklist heaven! We all love our checklists, and this book is full
of them!’ –Cathy Breden, CAE, CMP
Tabella dei contenuti
Introduction 1
Part I: Been to Any Good Meetings or Events Lately? 5
Chapter 1: Gearing Up for Meetings and Events 7
Chapter 2: Strictly Business: Knowing Your Meeting Type 17
Chapter 3: The ABCs of Meeting Preparation 25
Chapter 4: Mixing Business with Pleasure: Events 43
Chapter 5: Bringing an Event to Life 53
Part II: It’s All Show Business 75
Chapter 6: Get Me to the Meeting on Time 77
Chapter 7: Food for Thought 91
Chapter 8: Great Speakers, Great Impressions 107
Chapter 9: It’s the Extras That Count 121
Chapter 10: Is the Grass Greener Overseas? 129
Chapter 11: Lights, Camera, Action! 147
Part III: No Guts, No Story 163
Chapter 12: Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety 165
Chapter 13: Working with Vendors 179
Chapter 14: Drinking Champagne on a Beer Budget 189
Part IV: Mission Possible: Building Bridges with Technology 201
Chapter 15: Making Meeting Technology Work for You 203
Chapter 16: This Phone’s for You: Teleconferencing 215
Chapter 17: Videoconferencing Made Easy 225
Chapter 18: Holding Meetings Online 237
Part V: Exhibiting at Home and Abroad 245
Chapter 19: Planning for Gold: Exhibiting 101 247
Chapter 20: Strutting Your Stuff: Exhibiting 201 275
Chapter 21: Strutting Your Best Stuff Overseas: Exhibiting 301 285
Part VI: The Part of Tens 297
Chapter 22: Ten Alternatives to Meetings 299
Chapter 23: Ten Common Meeting Mistakes to Avoid 303
Chapter 24: Ten Top Negotiating Tactics 307
Part VII: Appendixes 311
Appendix A: Online Resources for Meeting and Event Planners 313
Appendix B: Checklist Heaven 331
Index 345
Circa l’autore
Susan Friedmann is President of The Tradeshow Coach, which works with national and international exhibitors planning trade shows and special events.
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