Are you bemused by blogs? Eager to become a blogger? Google
Blogger For Dummies can help you start blogging sooner than you
think.
More than 14 million people are promoting a business, connecting
with family and friends, and sharing opinions with Google Blogger.
This book helps you start a Blogger account, create content, build
an audience, make money from your blog, and more, all without
learning to program. You’ll be able to:
* Learn the parts of a blog, what Blogger does, and how to choose
goals and blog topics
* Choose a domain name, learn to use the dashboard, pick a
template, and configure settings
* Dress up your blog with themes and find out where to get plenty
of free ones
* Learn blogging etiquette and some secrets for long-term
success
* Make money from your blog with Google Adsense, contextual and
text link ads, and merchandising with Cafe Press
* Set up multi-user blogs or branch into mobile blogging,
podcasting, or video blogging
* Take advantage of social networking sites and learn simple
search engine optimization techniques
* Maintain your blog with tools like Blog This! and Quick
Edit
* Moderate comments effectively, track your stats, and more
Google Blogger is a great choice for beginning bloggers, and
Google Blogger For Dummies gives you the know-how to venture
confidently into the blogosphere.
Tabella dei contenuti
Introduction 1
Part I: Introducing Google Blogger 7
Chapter 1: Choosing Blogger as Your Blogging Software 9
Chapter 2: Welcome to the Blogosphere 19
Chapter 3: Blogging Basics and Buzzwords 29
Part II: Using Google Blogger 41
Chapter 4: Getting Started with Blogger 43
Chapter 5: Setting Up Your Blog 57
Chapter 6: Writing and Publishing Blog Posts 81
Chapter 7: Enhancing Your Blog with Templates 99
Chapter 8: Adding Features and Functionality with Elements and Gadgets 121
Chapter 9: Managing Your Blog 157
Part III: Making Money with Blogger 179
Chapter 10: The Business of Blogging 181
Chapter 11: Maximizing Revenue with Google Ad Sense 209
Part IV: Growing Your Audience 235
Chapter 12: The Power of Networking and Relationship Building 237
Chapter 13: Boosting Your Search Engine Ranking 259
Part V: Extending Your Blog 273
Chapter 14: Growing or Downsizing Your Blog 275
Chapter 15: Blogging from Different Media 287
Chapter 16: Moving Beyond Blogger 297
Part VI: The Part of Tens 307
Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309
Chapter 18: Ten Common Blogger Problems and Possible Solutions 319
Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327
Glossary 337
Index 345
Circa l’autore
Susan Gunelius is President and CEO of Key Splash Creative, Inc., a full-service marketing communications provider. She is also a professional blogger and seasoned marketing and branding expert with two other books to her credit. In addition to being the Guide to Web Logs for About.com, she authors blogs for a variety of clients as well as her own blogs, Women On Business.com and Key Splash Creative.com.
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