For the first time in hundreds of years, because of the web, the role of the typographer has changed. We no longer decide; we suggest. We no longer simply choose typefaces, font sizes, line spacing, and margins; we prepare and instruct text to make those choices for itself. In this book, Tim Brown illuminates the complex, beautiful world of typesetting-arguably the most important part of typography because it forms the backbone of the reading experience-and shows us how to parry the inevitable pressures that arise when we can no longer predict how, and where, our text will be read.
Tabella dei contenuti
1. What is Typesetting?
2. Preparing Text and Code
3. Selecting Typefaces
4. Shaping Text Blocks
5. Crafting Compositions
6. Relieving Pressure
Circa l’autore
Tim Brown is a designer, writer, speaker, and toolmaker focused on typography. As head of typography at Adobe, he guides product strategy, makes software, and helps people hone their typographic skills.Tim lives and works in New York State’s beautiful Hudson Valley with his wife and college sweetheart, Eileen, their three daughters, and their dogs.
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