Tiziano Vescovi 
Cross-Cultural Marketing [PDF ebook] 
European Perspectives

Amazon – one of the world”s most valuable companies – is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to …

The COVID-19 pandemic has re-shaped organizations on many levels: resource, process, structural and relational. Such a wide range of forced changes has resulted in a greater need to implement risk ma …

Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is …

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of …

Shortlisted for the 2018 TWS Wildlife Publication Awards in the authored book category In recent years, conflicts between ecological conservation and economic growth forced a reassessment of the …

This book explains how to achieve dramatic improvements in service and agility by enhancing the people, processes, and culture within your organization. It details the various roles within the …

China’s economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs …

New Edition Now Covers Recycling, Environmental Issues, and Analytical Determination Employing four decades of experience in the rare metal and rare earths industry, the authors of Extractive …

A student study guide to accompany the principle work, ”The American economy: how it works and how it …

In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing f …