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Tobias Kollmann
E-Business [PDF ebook]
Grundlagen elektronischer Geschaftsprozesse in der Digitalen Wirtschaft

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Copertina di Tobias Kollmann: E-Business (PDF)

Tobias Kollmann beschreibt in seinem Lehrbuch „E-Business“ umfassend die theoretischen Grundlagen und praxisbezogenen Implikationen für das Einkaufs-, Verkaufs-, Handels-, Kontakt- und Kooperationsmanagement auf Basis elektronischer Netzwerke. Dabei werden die Grundbausteine Systemlösungen, Prozesse, Management, Marketing und Implementierung konsequent für die zugehörigen Online-Plattformen erklärt, wobei die Besonderheiten der elektronischen Handelsebene Berücksichtigung finden. Die Darstellungen basieren dabei sowohl auf betriebswirtschaftlichen als auch technischen Gesichtspunkten, womit die gesamte Bandbreite des E-Business abgedeckt wird.

Neu in der 7. Auflage
In der 7. Auflage wurden alle Kapitel überarbeitet und aktuelle Entwicklungen wie z.B. Digital Leadership, Blockchain, Künstliche Intelligenz, DSGVO, Cognitive Sourcing, Dropshipping, Dynamic Pricing, Influencer Marketing, Predictive Analytics, Kryptowährungen, Edge Computing, Smart Contracts u.v.m. einbezogen. Aktuelle Praxisbeispiele sowie neue Klausur- und Übungsaufgaben wurden aufgenommen.

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Lingua Tedesco ● Formato PDF ● ISBN 9783658261436 ● Casa editrice Springer Fachmedien Wiesbaden ● Pubblicato 2019 ● Scaricabile 3 volte ● Moneta EUR ● ID 7014182 ● Protezione dalla copia Adobe DRM

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