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Ulrike Röttger 
Theorien der Public Relations [PDF ebook] 
Grundlagen und Perspektiven der PR-Forschung

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Copertina di Ulrike Röttger: Theorien der Public Relations (PDF)
€29.66
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Tabella dei contenuti

Welche Theorien für welche PR?.- Grundlagen und Systematisierungen.- Steuerung, Reflexierung und Interpenetration: Kernelemente einer strukturationstheoretisch begründeten PR-Theorie.- Zur Theorie der PR-Theorien.- Für Public Relations? Ein kommunikationswissenschaftliches Theorienbouquet!.- PR als ‚Literatur‘ der Gesellschaft?.- Fokus: Organisation und Gesellschaft.- PR-Stellen als Reflexionszentren multireferentieller Organisationen.- Organisation und Kommunikation: Integrativer Ansatz einer Theorie zu Public Relations und Public Relations-Management.- Vom Umgang mit Komplexität im Kommunikationsmanagement..- Public Relations – die Lizenz zur Mitgestaltung öffentlicher Meinung.- Fokus: Dualität von Theorie und Praxis.- PR-Theorie? PR-Theorie!.- PR-Theorien – Vergebliche Versuche in der Halbwelt amerikanisierter Wissenschaft.- PR-Theorie und PR-Praxis: Historische Aspekte.- Spezielle Aspekte.- Funktionale, soziale und expressive Reputation – Grundzüge einer Reputationstheorie.- Medialisierung als Parameter einer PR-Theorie.- Öffentlichkeitsarbeit und Erkenntnisinteressen der Publizistik- und Kommunikationswissenschaft.- Zur Rolle von Marketing und Public Relations in der Unternehmenskommunikation.

Circa l’autore

Dr. Ulrike Röttger ist Professorin am Institut für Kommunikationswissenschaft der Universität Münster.
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Lingua Tedesco ● Formato PDF ● Pagine 320 ● ISBN 9783531913605 ● Dimensione 2.1 MB ● Editore Ulrike Röttger ● Casa editrice VS Verlag für Sozialwissenschaften ● Città Wiesbaden ● Paese DE ● Pubblicato 2009 ● Edizione 2 ● Scaricabile 24 mesi ● Moneta EUR ● ID 2159675 ● Protezione dalla copia DRM sociale

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