Autore: USA) Jones Geoffrey (Harvard Business School

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketi …

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketi …

First Published in 1992. This is a collection of eight articles covering different elements of organisational capability and competitive advantage. The areas included are managerial enterprise, Corpo …

First Published in 1992. This is a collection of eight articles covering different elements of organisational capability and competitive advantage. The areas included are managerial enterprise, Corpo …

First published in 1994. The articles in this collection are concerned with family-owned business enterprises and span three centuries and three continents. Family firms account for between 75 per ce …

First published in 1994. The articles in this collection are concerned with family-owned business enterprises and span three centuries and three continents. Family firms account for between 75 per ce …

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, f …

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, f …