Wayne Visser 
The Age of Responsibility [PDF ebook] 
CSR 2.0 and the New DNA of Business

The new generation of CSR

In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as ‘greenwash’) to a more interactive, stakeholder-driven model.

* Provides a ‘second generation’ approach to CSR that will breathe new life into the movement

* Can increase the effectiveness of CSR as a strategy to create positive change in society through business

* Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these

Tabella dei contenuti

List of boxes, cases, figures and tables ix

Foreword by Jeffrey Hollender xi

Acknowledgements xvii

About the author xviii

Part I: The call to responsibility 1

1 Our ability to respond 3

Part II: The ages and stages of CSR 21

2 The age of greed 23

3 The age of philanthropy 49

4 The age of marketing 73

5 The age of management 95

6 The age of responsibility 131

Part III: The principles of CSR 2.0 153

7 The principle of creativity 155

8 The principle of scalability 189

9 The principle of responsiveness 221

10 The principle of glocality 249

11 The principle of circularity 281

Part IV: Our ability to change 313

12 The matrix of change 315

13 Making a difference 343

Bibliography 367

Index 377

Other books by Wayne Visser 390

Circa l’autore

Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.