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Wiro Wickord & Burkard Wordenweber
Chance oder Risiko [PDF ebook]
Erfolgreiche Technologieentwicklung mit Innovationsmanagement

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Copertina di Wiro Wickord & Burkard Wordenweber: Chance oder Risiko (PDF)

Für Erfolg gibt es kein Patentrezept. Dieses Buch beschreibt Chancen und Risiken von Innovation, bewährte Methoden zur Bewertung und zur Durchsetzung. Am Beispiel wird gezeigt, wie man der Gefahr durch schnellen Wandel der Technologien und durch die zunehmende Verfügbarkeit von Informationen begegnet. Im Wettbewerb behauptet sich nur, wer kontinuierlich Prozesse verbessert, Produkte und Mehrwert entwickelt und latente Kundenwünsche aufspürt. Die Autoren beschreiben Methoden für den Umgang mit Chancen und Risiken in diesem Innovationsprozess. Für die Fähigkeit zur Flexibilität und Innovation gibt es bewährte Zutaten. Diese Zutaten und die Weitsicht, sie entsprechend anzuwenden, werden in diesem Buch vermittelt. Anhand zahlreicher Praxisbeispiele aus der Sicht des Automobilzulieferers werden Innovationsmanagement und Technologieentwicklung verdeutlicht.

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Lingua Tedesco ● Formato PDF ● ISBN 9783662062326 ● Casa editrice Springer Berlin Heidelberg ● Pubblicato 2013 ● Scaricabile 3 volte ● Moneta EUR ● ID 6385311 ● Protezione dalla copia Adobe DRM

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