Catalog > Scienze sociali > Economia > Wolfgang Fuchs & Marco A. Gardini: Management in der Hotellerie und Gastronomie (PDF)

Wolfgang Fuchs & Marco A. Gardini
Management in der Hotellerie und Gastronomie [PDF ebook]
Betriebswirtschaftliche Grundlagen

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Copertina di Wolfgang Fuchs & Marco A. Gardini: Management in der Hotellerie und Gastronomie (PDF)

In diesem Werk wird betriebswirtschaftliches Wissen für die erfolgreiche Führung von Hotel- und Gastronomiebetrieben praxisnah und an vielen Beispielen aufgezeigt. Dazu gehören Überlegungen zu grundlegenden Themen – wie Standort, Marktkonzept, organisatorische Gestaltung – als auch ausführliche Beiträge zur Leistungserstellung (Operations), zu HR, Marketing und zum wirtschaftlichen Teil des Hotel- und Gaststättenrechts. In den Kapiteln zum Rechnungswesen werden u. a. branchenspezifische Umsatz- und Kostenstrukturen und deren Einflussgrößen, Möglichkeiten der Kalkulation und Preisfindung sowie Maßnahmen zur Verbesserung des Gewinns dargestellt.

Die Neuauflage enthält umfangreiche Aktualisierungen, insbesondere mit Fokus auf Digitalisierung und Nachhaltigkeit.

€55.47

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Lingua Tedesco ● Formato PDF ● Pagine 769 ● ISBN 9783110986075 ● Editore Wolfgang Fuchs & Marco A. Gardini ● Casa editrice De Gruyter ● Pubblicato 2024 ● Scaricabile 3 volte ● Moneta EUR ● ID 9467592 ● Protezione dalla copia Adobe DRM

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