Author: J. David Lichtenthal

Create market-focused strategies that make maximum use of your company’s technologies What separates the best from the rest among professional managers? The ability to constantly create, rethink, and …

Create market-focused strategies that make maximum use of your company’s technologies What separates the best from the rest among professional managers? The ability to constantly create, rethink, and …

Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issue …

Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issue …

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions f …

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions f …