Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.
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Language English ● Format PDF ● Pages 184 ● ISBN 9783110481907 ● Editor J. Paulo Davim & Carolina Machado ● Publisher De Gruyter ● Published 2018 ● Downloadable 3 times ● Currency EUR ● ID 6644831 ● Copy protection Adobe DRM
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