Author: Jae-Hwa Shin

JAE-HWA SHIN, PHD, is Professor in the School of Communication, University of Southern Mississippi. She is currently serving on the editorial board of Journal of Public Relations Research. She is a coauthor of Think Public Relations. ROBERT L. HEATH, PHD, is Professor Emeritus, University of Houston. He is on editorial boards and reviews for several major journals. He most recently edited The??International Encyclopedia of Strategic Communication and The Handbook of Organizational Rhetoric and Communication.