Author: Jagdish (Emory University) Sheth

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2 Ebooks by Jagdish (Emory University) Sheth

Jagdish (Emory University, USA) Sheth & Rajendra (Bentley University, Massachusetts, USA) Sisodia: The 4 A”s of Marketing
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most t …
EPUB
DRM
€70.77
Jagdish (Emory University, USA) Sheth & Rajendra (Bentley University, Massachusetts, USA) Sisodia: The 4 A”s of Marketing
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most t …
PDF
DRM
€70.52