‘. . . An essential, unique, and thoroughly ‘user friendly’ instructional reference and guide that should be an integral part of every author and every publisher’s professional book marketing plan instructional reference collection.’ – Midwest Book Review
Metadata Essentials: Proven Techniques for Book Marketing and Discovery provides clear and easy-to-implement recommendations so you can focus your efforts on the industry’s most relevant metadata.
Based on direct feedback from retailers and librarians, Metadata Essentials unlocks insights into the value and real-life uses of the metadata you spend so many precious hours editing and curating. Because it does matter.
- Enhance the metadata that yields proven results
- Boost title discovery
- Increase online conversion rates
- Save time and money
About the author
Jess Johns is a data-driven book marketer specializing in publishing strategy and marketing technology. As part of the digital products team at Ingram Content Group, she works to build scalable solutions to help authors and publishers of all sizes better understand and connect with their readers. She was a co-founder of Opti Qly, a consumer marketing analytics startup, and a partner at The Logical Marketing Agency where she worked with dozens of authors and publishers to provide audience research, e-commerce optimization, brand strategy, and marketing and advertising recommendations. Before that, she worked at The Idea Logical Company, providing strategic consulting and conference programming for the book industry (including creating the annual Digital Book World Conference program from 2011 until 2016). Jess lives in the Bronx with her husband and two daughters, and in her spare time is an amateur competitive powerlifter and an unapologetic sci-fi and fantasy geek.
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