“The Intellectual Property Pyramid© Assessment: A Novel Method for Creating a Sustainable Competitive Advantage, ” is a new, easy-to-follow workbook that addresses all of the questions and necessary actions inherent in developing comprehensive IP strategies, assessing the strength of existing IP portfolios, and creating a significant competitive advantage.
Entrepreneurs hoping to convert a life sciences idea into a marketable, profitable product may not fully appreciate the importance of establishing a comprehensive IP strategy to stake out their market position and attract needed capital.
“Patents represent only one part of a company’s IP, ” said Alan West, Co-Author and Executive-in-Residence at the Pittsburgh Life Sciences Greenhouse (PLSG), “IP also includes trade secrets, processing methods, manufacturing fixtures, copyrights, and industrial layouts and designs, along with plans to respond to shifting market dynamics, pricing pressures, new technologies, expiring patents, and emerging companies.”
For senior management in established organizations, a comprehensive IP strategy communicates a company’s current and future plans to assure its competitive advantage. “An IP assessment is like a business plan, ” said Jim Jordan, Co-Author, PLSG’s President and CEO. “A comprehensive IP strategy communicates to stockholders, business partners, and employees the company’s current and future plans to maintain and expand its competitive advantage in the marketplace.”
This IP workbook can assist patent attorneys in drafting more comprehensive and focused patents, ensuring adequate protection while also saving the company money. Creating a comprehensive IP strategy is much more than a simple listing of patents. This IP workbook breaks down the development process in a way that matches pertinent market information with stages of technical progression of the life sciences concept so that you can easily identify the product features that need to be covered by either patent claims or trade secrets.
The IP workbook matches pertinent market information with stages of technical progression of the life sciences concept, while offering detailed instruction on:
- Protecting a company’s products or services;
- Selling or licensing patent rights to generate cash;
- Creating bargaining chips to use with competitors; and
- Obtaining a monopoly for future exploitation.
Developing and providing access to research and educational tools, such as The IP Pyramid© Workbook, is an important part of The Pittsburgh Life Sciences Greenhouse (PLSG) mission in supporting the life sciences community.
Table of Content
Chapter 1 – Introduction to The IP Pyramid© Method
Four Reasons to Patent Your Company’s Inventions
Determining the Value of a Patent
Why You Need a Comprehensive IP Strategy
Chapter 2 – Clarifying Corporate Goals and Objectives
Goals for Small and Start-Up Companies
Goals for Larger Companies
Goals for Healthcare Information Technology Companies
Action Steps
Chapter 3 – Organizing Your Proprietary Information
What Is Confidential Information?
Strategic Core Technologies
Incremental Improvements
Peripheral Technologies
Action Steps
Chapter 4 – Taking Inventory of Your IP
Patents, Trademarks and Copyrights
Trade Secrets
Industrial Design, Processing Methods and Tooling
Keeping Your IP Inventory Up-to-Date
Action Steps
Chapter 5 – New Product Ideas and Improvements
New Concepts, Breakthroughs and Customer Complaints
Line Extensions, Cost Improvements and New Applications
Acquired IP and Competitive Products
The IP Value of New Product Ideas
Action Steps
Chapter 6 – Assessing Your Freedom TO Operate (FTO)
Relationships Between Dominant and Subordinate Patents
Performing A Comprehensive FTO Analysis
Charting the Competitive Landscape
Tracking New Competitive Developments
Using A “Picket Fence” Strategy
Action Steps
Chapter 7 – Setting Your Corporate IP Strategy
Excluding Competitors with a Picket Fence Strategy
Defending Your Core Technologies with Fences and Tollgates
Exchanging IP Assets to Enhance Your Position
Action Steps
Chapter 8 – Understanding Regulatory Exclusivity
Four Types of Drug Exclusivity
Additional Exclusivity Considerations
Patent Term Extensions
Chapter 9 – IP Pyramid Analysis
How the IP Pyramid Works
Three Reasons to Perform an IP Pyramid Analysis
IP Pyramid for Medical Devices
Assessing Existing Patents
IP Pyramid for Pharmaceuticals and Biologics
IP Pyramid for Healthcare IT (HIT)
Action Steps
Chapter 10 – IP Mapping
IP Mapping Example: Medical Devices
IP Mapping Example: Drugs & Biologics
Drafting Patent Specifications
Action Steps
Chapter 11 – SWOT Analysis
Chapter 12 Final Steps
About the author
Investment Manager, Pittsburgh Life Sciences Greenhouse (PLSG)
Marissa Kuzirian joined the Pittsburgh Life Sciences Greenhouse (PLSG) in 2017 as an Executive Associate following an NIH-funded postdoctoral fellowship at the University of Pittsburgh. As an Investment Manager, she evaluates investments in pharmaceuticals and healthcare IT and provides strategic support to companies in the early stages of development. Kuzirian brings a strong background in neuroscience and entrepreneurship to her work at PLSG. Prior to joining PLSG, she was Vice President of Business Development at Fourth River Solutions, a non-profit consulting group. She also worked as a postdoctoral fellow at the University of Pittsburgh. Her doctoral work focused on the molecular and cellular mechanisms of synapse development and the implication of perturbations in synapse function in diseases such as autism spectrum disorders and epilepsy. Kuzirian earned her Ph.D. in Neuroscience from Brandeis University and BA in Neuroscience from Kenyon College.
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