From the man behind the bestselling How to series comes more
essential business wisdom…and this time, it’s nicely broken
up into 50 digestible nuggets. This is dip-in, dip-out content
– easily read, understood and implemented and complete with
engaging illustrations.
There are a handful of truly inspired and inspirational leaders
in the world – you know who they are… and probably wish
you were one of them. But leadership isn’t easy – some say
it’s an innate quality, a natural skill that only a select few
demonstrate – but this thinking is nonsense, according Jo
Owen. We can all become respected and effective leaders if we just
follow some fundamental rules.
Jo has studied what makes leaders effective everywhere –
from the world’s leading banks and management consultancies, to the
world’s oldest tribes in Africa. And he has distilled his
observations into 50 practical rules that we can all follow and use
to become the leaders we aspire to be.
Table of Content
INTRODUCTION ix
THE QUALITIES OF A LEADER 1
1 THE LEADERSHIP RIDDLE 7
2 ARE YOU LEADING? 13
3 ARE YOU GOOD ENOUGH TO LEAD? 19
4 THE PERFECT LEADER 25
5 THE LEADER AS A ROLE MODEL 31
6 THE LEADER’S VALUES 35
7 COURAGE AND LEADERSHIP 39
8 LEARNING COURAGE 43
9 RESPONSIBLE LEADERSHIP 47
10 WEAR THE MASK 51
11 POPULARITY VERSUS RESPECT 55
12 BE POSITIVE 59
13 INSPIRATION AND CHARISMA 65
14 BE AMBITIOUS AND UNREASONABLE 69
15 EARNING RESPECT 73
16 WORK-LIFE BALANCE 77
17 LUCKY LEADERS 83
THE SKILLS OF THE LEADER 87
18 TECHNICAL SKILLS VERSUS PEOPLE SKILLS 93
19 ABILITY TO MOTIVATE OTHERS 99
20 CREATING A VISION 105
21 DECISION MAKING 109
22 BEYOND HONESTY AND INTEGRITY 113
23 DEALING WITH CRISES 119
24 DEALING WITH CONFLICT 125
25 FOCUS FOCUS FOCUS 129
26 ALIGN YOUR TRIBE 135
27 HOW TO GET UP IN THE MORNING 139
28 KEEPING CONTROL 143
29 HOW TO LEARN TO LEAD 147
LEADING THE ORGANISATION 151
30 THE ART OF UNFAIR COMPETITION 157
31 COMPETITIVE STRATEGY: ASYMMETRIC WARFARE 161
32 WHEN TO FIGHT 165
33 CHANGE OR DIE 171
34 CONTROL YOUR OWN DESTINY, OR SOMEONE ELSE WILL 175
35 LEADING CHANGE 179
36 INFORMATION MANAGEMENT: GOSSIP VERSUS COMPUTERS 185
37 RESOURCE MANAGEMENT 189
38 INFORMATION TECHNOLOGY AND TRUST 195
39 TECHNOLOGY AND PRODUCTIVITY 199
40 BEYOND RESPECT FOR THE INDIVIDUAL 203
WHAT’S NEW ABOUT LEADERSHIP 207
41 LEADERSHIP IS EARNED, NOT GIVEN 211
42 LEADERSHIP IS ABOUT PERFORMANCE, NOT POSITION 215
43 LEADERSHIP IS A PROFESSION, NOT A CALLING 219
44 GLOBALISATION 223
45 THE CHALLENGE OF CONTROL 229
46 LEAD BY CONSENT 233
47 CHOOSE YOUR TEAM 237
48 FIND YOUR CONTEXT 241
49 LEADERSHIP: NO MORE HEROES 245
50 THE LEADERSHIP JOURNEY 249
About the author
Jo Owen is a bestselling business author, leader, social entrepreneur and speaker.
His business experience ranges widely. He was the best nappy salesman in Birmingham and put the blue speckle in Daz. He led a business in Japan for three years, has been a partner at Accenture, and was the architect of what is now HBOS business banking.
He has co-founded three charities: Teach First, which is now one of the UK’s top graduate recruiters, Future Leaders, which develops head teachers for urban schools and Start Up, which helps offenders start their own businesses on release from prison.
He is in demand as a speaker on leadership, change, organisation, strategy and the corporate tribe. He also blogs on the BNet website and has contributed to Director Magazine, the FT and the Independent.
His previous books include Hard-Core Management (Kogan Page, 2003) How to Lead (Pearson, 2005, second edition 2009); How to Manage (Prentice Hall, 2006, second edition 2009); Management Stripped Bare (Kogan Page, 2006), Power at Work: The Art of Making things Happen (Prentice Hall, 2007), How to Influence (Prentice Hall, 2009), and How to Sell (Prentice Hall, 2009).
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